![]() ![]() Furthermore, eight in ten (88%) felt the intervention was tackling something which is an issue in their area and 91% said they would like to see the intervention put into other locations. ![]() Out of the 1,072 people polled by Keep Britain Tidy in the trial areas, nearly two thirds (63%) say the intervention will stop them from leaving litter behind again. The launch follows a successful trial - made possible thanks to players of People’s Postcode Lottery - in town centres, bus stops and parks across the country, which saw a 20% reduction in litter, and in some areas the reduction was up to 57%. In a survey carried out for Keep Britain Tidy by YouGov* more than one in four people (27%) admitted to ‘carefully’ littering: leaving packaging behind when eating or drinking ‘on the go’, leaving a can or coffee cup on a wall or ledge, or leaving rubbish at a train station or bus stop before boarding.Ī series of posters and floor vinyls were developed to tackle the moments when people might carefully place litter on the ground or a surface before eventually walking away and leaving it, offering a gentle reminder that, whether it's ‘carefully’ placed or simply thrown on the floor, It’s Still Littering. The Journal of Litter & Environmental QualityĪs we launch a brand new intervention developed by our Centre for Social Innovation to help local authorities tackle 'careful littering', our new research shows a quarter of people admit to 'carefully' littering. ![]()
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